Performance Marketing (Google Ads & Meta Ads) Course
Learn Google Ads and Meta Ads, campaign setup, audience targeting, conversion tracking, and performance optimization through practical training.
Digital Marketing Beginner to ProfessionalPerformance Marketing (Google Ads & Meta Ads)
Learn Google Ads and Meta Ads, campaign setup, audience targeting, conversion tracking, and performance optimization through practical training.
- Google Ads Practical Training
- Meta Ads Practical Training
- Live Campaign Practice
Course Overview
Build skills that go beyond theory
Performance Marketing (Google Ads & Meta Ads) course in Agra at AI Scholars is designed for suitable for beginners, students, graduates, business owners, and working professionals interested in paid digital advertising. who want structured, mentor-led training with practical work, certification guidance, and career preparation.
Build practical performance marketing skills with Google Ads and Meta Ads. Learn campaign planning, audience targeting, ad creation, budget management, conversion tracking, analytics, and optimization through practical campaigns and guided projects.
Learning Outcomes
What you will be able to build
Turn guided lessons into practical abilities you can explain clearly in projects, internships, and interviews.
Create Google Ads campaigns
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Create Meta Ads campaigns
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Define target audiences
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Write effective ad copy
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Set campaign budgets
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Track conversions
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Analyze campaign performance
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Optimize ad campaigns
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Measure ROI and ROAS
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Create performance reports
Practice this through guided work using Google Ads, Google Tag Manager, Google Analytics 4 and course projects.
Course Curriculum
A clear path from foundations to final project work
Modules are structured from the available course curriculum, keeping the learning sequence easy to scan without changing the underlying course data.
- Performance Marketing Fundamentals
- Google Ads Fundamentals
- Google Search Campaigns
- Google Display Campaigns
- YouTube Advertising Basics
- Keyword & Audience Targeting
- Ad Copy & Creative Strategy
- Meta Ads Fundamentals
- Facebook & Instagram Campaigns
- Campaign Budgeting & Bidding
- Conversion Tracking
- Google Analytics & Campaign Measurement
- A/B Testing & Creative Optimization
- ROI
- ROAS & Performance Metrics
- Campaign Reporting
- Live Performance Marketing Projects
Tools & Technologies
Learn the tools used in modern workflows
The Performance Marketing (Google Ads & Meta Ads) learning path includes practical exposure to the technologies listed in the course curriculum.
Live Project Experience
Build projects you can actually show in interviews
Transform what you learn into portfolio-ready work, documented demos, and practical explanations for professional conversations.
Portfolio Application
Google Ads Practical Training
Dashboard Workflow
Meta Ads Practical Training
API or Automation Project
Live Campaign Practice
Final Project Demo
Audience Targeting
Career Outcomes
Turn your skills into career-ready proof
The program connects classroom learning with project review, portfolio development, interview communication, and course counseling.
Industry-Relevant Skills
Understand how modern teams apply technical skills in practical workflows and project decisions.
Mentor Reviews
Receive guidance on project clarity, presentation quality, and gaps to improve before interviews.
Portfolio Proof
Use projects, demos, documentation, and explanations to demonstrate what you can build.
Interview Preparation
Practice explaining your project choices, tools, problem-solving process, and learning path.
Placement Roadmap
From learning to interviews
A simple progression helps students move from fundamentals to project confidence and career conversations.
Skill Foundation
Build strong technical fundamentals through guided training.
Guided Projects
Apply skills through real-world project work.
Portfolio Polish
Organize your strongest work into an interview-ready portfolio.
Mock Interviews
Practice technical explanations and professional communication.
Career Counseling
Receive guidance for internships, job profiles, and next career steps.
Mentor-Led Learning
Learn with guidance, feedback, and real project reviews
AI Scholars mentors help learners connect concepts with practical execution through live training, project checkpoints, portfolio improvement, and interview preparation.
Course Inquiry
Get batch timings, fee details, and demo class guidance
Share your details and the AI Scholars team will contact you about Performance Marketing (Google Ads & Meta Ads), curriculum, certification, and admission next steps.
Performance Marketing (Google Ads & Meta Ads)
Request a callback for course counseling.
FAQ
Questions before joining Performance Marketing (Google Ads & Meta Ads)?
A few quick answers before you speak with the counseling team.
Yes. The program starts with fundamentals and moves toward practical projects, portfolio work, and interview readiness.
Internship guidance is available with project tracks, mentor reviews, and certification options where applicable.
Yes. Project work is part of the learning path so students can demonstrate practical skills, not just complete theory.
AI Scholars supports resume improvement, mock interviews, portfolio review, and career counseling.
Helpful Next Pages
Explore connected programs and guides
Useful internal resources for students comparing programs, services, and local training options.
Start Your Learning Journey
Build practical skills with AI Scholars
Speak with our team about batches, curriculum, demo classes, certification, and career guidance.